The establishment of yeola Paithani Tourism Centre was conceptualized by Mr. Chhagan Bhujbal, Minister, Public Works and Tourism Maharashtra State on 20th August 2014. To promote and directly market the original handloom Yeola Paithani by tapping the Indian, European and the overseas markets. Channelizing resources for optimum connect of the product between the artisans and consumer. The perfect product range and value mix will provide artisans their due acknowledgements. It will be an organized social drive to project the Authentic Paithani.
Paithani is an art form which originated in Paithan (Pratishthan), Capital of Satvahana Empire 200 BC. Now, a regional landmark of Maharashtra, India. This art is influenced by the Mughals, Nizam and the Marathas. A pattan (Paithani) is a gold (zari) and silk saree. In the revival of original Paithani weaving, the production was oriented towards export requirements, while saris were produced only for sophisticated buyers in India and overseas markets. It is a plain weave, with weft figuring designs done on principles of tapestry.
